Share Whether you are for or against President Obama is not my issue here. :)
President Obama's reelection committee did a great job of doing what they called their "ground game." They researched who their potential "voter" was and, literally, pounced on them with all they had. E-mail campaign, door knocking, phone calls......etc. etc., all designed to get the people who they knew would vote for them.....to vote!
You think this could be applied to your BUSINESS? What kind of customer do you attract? Who will hire you, considering who you are and the appeal that you have?
Know this!
Market to these people rather than spending all kinds of money marketing to people who will never hire you.
Target market to people who are your potential customers, rather than shotgun marketing to everybody in town.
Any business has a limited amount of time and money....spend them wisely.
No comments:
Post a Comment